On Monday, April 6, PCCA hosted a webinar about how pharmacies can manage communications and engage with media during the COVID-19 crisis. We've put together a list of highlights from that conversation that provide pharmacies a tool set to guide crisis communications during the pandemic.

In this guest post by Doug Hoey, CEO of the National Community Pharmacists Association, Doug discusses the CARES Act. The CARES Act provides important relief for small businesses with a Paycheck Protection Program, an Economic Injury Disaster Loan Program, and SBA Loan Forbearance provisions. Doug provides a brief summary of each programs and how pharmacies can use CARES Act to endure financial hardships created by COVID-19.

PCCA recently hosted Charles Wilson, a board-certified labor and employment lawyer, who explained what the new Families First Coronavirus Response Act (Families First Act) assists pharmacies and their employees.

The FDA is allowing the temporary compounding of certain alcohol-based hand sanitizers. To assist pharmacists make hand sanitizer, PCCA wants to relay hand sanitizer compound formulas provided by the World Health Organization. Also, a video of how Steve Hoffart, PharmD, in Magnolia, Texas is assisting his community by donating hand sanitizer to his law enforcement departments during the coronavirus outbreak.

Establishing yourself as a men's health consultant can be a differentiating factor between yourself and your competitors. Between HRT, prostate health and supplementation, Bruce Biundo of PCCA Clinical Services is happy to provide methods you can use to establish yourself as the authoritative voice on men's health to those in your area.

Erin Michael, MBA, MS, CPhT, PCCA's Director of Outside Sales wants to let pharmacists know that a little courtesy goes a long, long way when building customer relationships.

Cate Gregory has 25 years of experience combining hard business discipline with expertise in managing social complexity to achieve leadership and program success. She partners with Trusted Advisor Associates and The Get Real Project, where she leads their signature programs Being a Trusted Advisor, Trust-Based Selling, and Trust-Based Consulting. Cate will be one of the featured speakers at PCCA's International Seminar.

If you want to help your pharmacy stand out in a competitive field, it’s not enough to just say that you have quality products. Here are five ways that you can translate your investment in quality into your competitive advantage.

PCCA partnered with a tremendous company, The Nicos Group. Here's why we did and why we think they would make a great partner for you as well.

Come check out the new April episodes of the Mortar & Pestle podcast!