As compounding pharmacists, we’re used to juggling complex responsibilities — solving medication challenges with creativity, staying up to date with evolving science and technology, responding promptly to patients and prescribers, and carrying ourselves with professionalism in all situations. But there's one more responsibility that’s just as critical, yet often underutilized: marketing. Marketing is more than selling a product or service — it’s about building relationships. For compounding pharmacies looking to grow their veterinary services, effective marketing can make the difference between staying invisible or becoming indispensable.